Kokotel Hotel brand enters Philippine hospitality market

Koko Global Hospitality (KGH), one of Southeast Asia’s fastest growing hotel brands and hotel management companies, announces the opening of its Kokotel brand in partnership with Arianzo Realty & Development Corporation.

This is the first 3 star brand footprint in the Philippines of KGH, a Singapore based company with over 2,500+ rooms in Thailand, Japan and the Philippines.

KGH now has 44 properties in Thailand, Japan, and the Philippines in management and partnership including 19 under Kokotel brand. 

“Kokotel brand mascot is a sheep, associated with good sleep and we created a lot of things that children would find fun, such as placing a giant sheep figure in the lobby and installing a slide in some of our Kokotel. The main target is families and groups, with approximately 30% of the rooms accommodating 3 to 4 people.” says Rei Matsuda, Founder and CEO of KGH.

In eagerness, he pointed out that, “this Kokotel flagship in Cebu, Philippines reflects my vision to spread “wow’ and “kaizen” all over the world. It is in the same price range (around 1,500 baht per night) in Thailand that we want to elevate the level of service. With our centralized operation concept and level of customer satisfaction emphasis, we hope we could bring more value not only for hotel guests but also to hotel owners.”

KGH has established a domestic subsidiary corporation since 2023. Their focus is to run three- to four-star hotels each with 50 to 200 rooms—seen to be too small for a global operator and too large for a family business.

KGH aims to operate 100 properties by 2026 with its four brands: Kokotel bed & café, VIVTEL, by Koko and Owners’ brand.

About Kokotel

Founded in 2016, Kokotel is one of the brands managed by Koko Global Hospitality (KGH). The name ‘Kokotel’, derived from the Japanese word ‘kokoro’ (heart), symbolizes a blend of Thai heartwarming service and Japanese quality. Kokotel welcomes guests with the concept of ‘Kokotel as Entertainment.’ It offers services and experiences that blend fun for guests visiting with friends and family.

About Koko Global Hospitality 

Koko Global Hospitality (KGH) is a professional hotel operating firm from Japan, established in 2015. The company provides high-quality service across all aspects of hotel management with its Centralized Operation model. Currently, it manages over 20 mid-sized hotels in Thailand, Japan and the Philippines under the original brands ‘Kokotel’ and ‘Owner’s Brands.’ Future plans include launching new brand ‘VIVTEL,’ a premium lifestyle brand for couples. The company aims to expand its portfolio to 100 hotels by 2026.

For more information, visit https://www.kokoglobalhospitality.com/ 

MEDIA CONTACTS

Gabriel Bernabe

Koko Global Hospitality 

Email: gabriel@kokoglobalhospitality.com