VOQUE 51 Selects “by Koko” for Strategic Conversion from Service Apartment to Hotel

BANGKOK, THAILAND – 1st December, 2025 – Koko Global Hospitality (KGH), a pioneering hotel management firm founded by a Japanese entrepreneur in 2015, today officially commenced the full management operations for VOQUE Hotel & Serviced Residence Sukhumvit 51 (VOQUE 51). This strategic partnership marks a significant pivot for the 4-star, 39-unit property, transitioning it from a traditional long-term service apartment model to a high-yield daily hotel operation under the flexible “by Koko” brand. The property has already obtained a valid hotel license, enabling a smooth transition as a hotel.
Located in the prime residential area of Sukhumvit 51, just 500 meters from the Thong Lo BTS Station, VOQUE 51 features spacious, apartment-style suites with kitchenettes and balconies, as well as a rooftop pool and fitness center. While these amenities were originally designed for the long-stay monthly market, the owner recognized the opportunity to capture the daily tourism market.

A Decade of Trust: The Foundation of Partnership

The agreement is built on a solid foundation of trust and proven results. KGH and the property owner have enjoyed a successful decade-long relationship, collaborating on the management of Kokotel Bangkok Surawong since 2016 and VIVTEL Bangkok Surawong expected to open in 2026.

“The decision to entrust KGH with VOQUE 51 was rooted in a decade of mutual success,” said Mr. Vorathep Srikuruwal, Managing Director of Apollo Asset Co., Ltd., owning VOQUE 51. “Our relationship, dating back to our collaborations on Kokotel and VIVTEL in Surawong, is built on a fundamental level of trust. When we decided the time was right to strategically shift from long-term service apartment rentals to the dynamic daily hotel market, there was no question who to call. KGH has consistently delivered quality operation and profitability, and we are confident their operation will maximize the potential of this asset.”

The “by Koko” Advantage: Powered by KokoFriends

Under the “by Koko” model, VOQUE 51 retains its unique brand identity and name, while KGH takes over the entire operational handover. This allows the owner to step back from daily operations while the property is plugged into KGH’s centralized operation and loyalty program. VOQUE 51 will now be integrated into KokoFriends, KGH’s rapidly growing loyalty program. This integration addresses a common pain point for independent hotels—the inability to drive direct bookings.

“The conversion of a high-value asset like VOQUE 51 underscores Koko Global Hospitality’s capability: to maximize the potential of the owner’s asset,” said Rei Matsuda, Founder and CEO of Koko Global Hospitality. “Our ‘by Koko’ model, coupled with the power of our KokoFriends loyalty program, ensures that this beautiful property immediately shifts from monthly rentals to direct daily bookings.”

By joining the KokoFriends ecosystem, VOQUE 51 gains immediate access to a database of loyal travelers who enjoy benefits such as:

• Tiered Discounts: Up to 10% off standard rates for direct bookings.
• Exclusive Benefits: Privileges including early check-in and  late check-out.

About Koko Global Hospitality (KGH)

Koko Global Hospitality (KGH) is a full-service hotel management company founded in Thailand by a Japanese entrepreneur, delivering Thai hospitality with Japanese standards. Since 2015, KGH has focused on managing mid-sized hotels through a Centralized Operation Model that enhances efficiency and drives performance and profitability. Backed by a professional Head Office team and guided by the “Kaizen” philosophy, KGH helps resolve operational challenges while creating “Wow” experiences for hotel operators, guests, and staff alike.